From the Department of the Obvious Department
Consumers aren't clicking on banners, buttons and other annoying Internet ads -- and now, they aren't responding to special e-mail links either..."It's just human nature," says David Hallerman, a senior analyst at eMarketer, who blames the sharp falloff in response to e-mail ads on the radical shift in consumer psychology. It turns out that people are so bombarded and overwhelmed with e-mail advertisements today that they simply aren't as curious about the offers as they once were. E-Mail, Online Advertisements
Just Don't Click With Viewers - WSJ [subscription may be required]
All kidding aside the sheer volume of 'me too' advertising via email has basically killed the business. Very few people can differentiate an ad they want to see from Spam Spam Spam.
Dave Kansas' "Plain Talk" in Today's WSJ [subscription may be required]:
Ms. Schnatterly, the University of Minnesota professor, recently completed a study on corporate crime indicating that much of the current reform talk -- tougher audit rules, alterations in executive compensation, better corporate governance -- may be misguided....the main missing ingredient in corporate crime cases is "spine." Along with that, her study finds that formal inter-divisional interaction and incentive-based compensation deep into the organization increase the likelihood that corporate malfeasance will surface sooner rather than later.
So, making corporate accountability everyone's job, and treating people like people who should be honest and moral will fix business? Who would have thought? I like Dave's Plain Talk. He says stuff that may be obvious, but it's put very well.